WIDYASTUTI

Antecedents Factors of Augmented Reality Adoption in Small and Medium Enterprises (SMEs)

Calitatea 27 (211), 387-396, 2026

2026

Green Marketing on Green Purchase Behaviour: The Role of Green-Product Related to Benefit of Self as Intervening

Calitatea 27 (210), 139-146, 2026

2026

The Role of Technological Self-Efficacy in Moderating the Effect of Ease of Use on Value Co-Destruction

Interdisciplinary Journal of Management Studies 18 (3), 583-597, 2025

2025

The role of augmented reality in improving brand attitude through perceived enjoyment

Journal of Marketing and Consumer Behaviour in Emerging Markets 18 (1), 58-68, 2024

2024

Value Co-Creation in e-CommerCe Platforms: the role of Personality traits and trust

Folia Oeconomica Stetinensia 24 (2), 371-388, 2024

2024

Why do dissatisfied consumers remain loyal? The role of switching barriers in online shopping

Asian Journal of Business Research Volume 14 (1), 2024

2024

The influence of fashion involvement, shopping lifestyle, sales promotion on impulse buying on users of shopee

Jurnal Ilmu Manajemen 10 (1), 123-135, 2022

2022

Pengaruh Price Discount Terhadap Customer Satisfaction Dan Repurchase Intention (Studi Pada Pengguna Shopee Food)

SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi …, 2022

2022

IMPACT OF HUMOROUS NARRATIVE ONLINE ADVERTISING ON ATTITUDE TOWARD ADVERTISING: THE MODERATING ROLE OF ADs INVOLVEMENT.

Business Excellence & Management 12 (4), 76, 2022

2022

Perception of brand value and motivation to collect second goods

Technium Soc. Sci. J. 34, 465, 2022

2022

Pelatihan manajemen usaha dan etika bisnis santripreneur pada Pondok Pesantren Mukmin Mandiri Kota Sidoarjo

Jurnal Abdi Insani 9 (1), 67-77, 2022

2022

Pengaruh Sales Promotion, Product Quality, dan Hedonic Behavior pada Impulse Buying

Jurnal Ilmu Manajemen 9 (2), 698-707, 2021

2021

Pengaruh Experiential Marketing terhadap Niat Mengunjungi Kembali di Rumah Makan dengan Kepuasan Konsumen sebagai Variabel Mediasi

Jurnal Ilmu Manajemen 9 (3), 966-978, 2021

2021

Penanggulangan Covid-19 melalui Pencegahan dan Penguatan Ketahanan Pangan bagi Masyarakat Terdampak di Surabaya

J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) 5 (1), 147-156, 2021

2021

ONLINE KNOWLEDGE SHARING BEHAVIOR THROUGH SOCIAL MEDIA AS A DRIVER FOR ONLINE SHOPPING BEHAVIOR DURING THE COVID-19 PANDEMIC.

Business Excellence & Management 11 (2), 19, 2021

2021

Optimizing Small and Medium Enterprise of the Food Business through Halal Certification and Financial Report Training

2020

Peran Kualitas Layanan Elektronik, Presepsi Kemudahan, dan Kualitas Informasi terhadap Niat Pembelian Online Streaming Musik Spotify

Jurnal Ilmu Manajemen 8 (3), 968-980, 2020

2020

Improving relationship quality: A relational model Of internal marketing And commitment To customer service In higher education

Humanities & Social Sciences Reviews 8 (4), 55-68, 2020

2020

Revisiting the online shopper's behaviour in Indonesia: The role of trust and perceived benefit

International Journal of Industrial Engineering and Management 11 (4), 226, 2020

2020

Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Belanja Online (Studi Pada Pengguna Tokopedia)

Jurnal Ilmu Manajemen (JIM) 7 (2), 2019

2019

Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce

BISMA (Bisnis dan Manajemen) 11 (2), 117-130, 2019

2019

Faktor yang Mendasari Penonton untuk Berlangganan Layanan Streaming Online Netflix (Studi pada Penonton Layanan Streaming Netflix)

SEMINAR NASIONAL MANAJEMEN 4, 384-398, 2019

2019

PENINGKATAN PANGSA PASAR MELALUI PELATIHAN BISNIS ONLINE

SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) 2 (1), 69-77, 2019

2019

Pelatihan desain merek sebagai sarana memperkuat identitas produk

Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat 3 (3), 321-326, 2019

2019

Internal Marketing On Public Service Sector A Literatur Review

The Fifth International Conference on Entrepreneurship 5, 213-2220, 2018

2018

Faktor Penentu dalam Keputusan Pembelian Online

Seminar Nasional Manajemen 3, 2018

2018

Uncovering Job Satisfaction: The Role of Internal Marketing

2nd Social Sciences, Humanities and Education Conference: Establishing …, 2018

2018

THE CAREER CHOICE: AN EMPIRICAL STUDY ON SOCIO-DEMOGRAPHIC AND WORK MOTIVATION IN HIGHER EDUCATION

INTERNATIONAL JOURNAL OF CIVIL ENGINEERING & TECHNOLOGY 9 (11), 654 - 670, 2018

2018

Pengaruh Promosi Penjualan, Perceived Ease of Use dan Perceived Usefulness Terhadap Keputusan Menggunakan Transportasi Online (Studi pada Pengguna Uber di Surabaya Pusat)

Jurnal Ilmu Manajemen (JIM) 5 (4), 2017

2017

SMES Marketing Strategies Development in Improving Competitive Advantages (Study on Center of Making Beads in Jombang)

Journal of arts,science & commerce 8 (2), 28-33, 2017

2017

Pemberdayaan Remaja Panti Asuhan Melalui Pembuatan Nugget Guna Menumbuhkan Minat Berwirausaha

J-ABDIPAMAS: Jurnal Pengabdian Kepada Masyarakat 1 (1), 118-127, 2017

2017

PENGARUH KESADARAN MEREK, KESAN KUALITAS DAN ASOSIASI MEREK TERHADAP PENERIMAAN PERLUASAN MEREK DETTOL MELALUILOYALITAS MEREK

Jurnal Ilmu Manajemen (JIM) 2 (4), 2014

2014

PENGARUH DAYA TARIK IKLANTERHADAP NIAT BELI PRODUK FRESH CARE MELALUIBRAND IMAGE

Jurnal Ilmu Manajemen (JIM) 2 (4), 2014

2014

Pengaruh Citra Merek dan Celebrity Endorser Terhadap Keputusan Pembelian Pembalut Wanita Charm

Jurnal Ilmu Manajemen (JIM) 2 (2), 2014

2014

Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan pada Nasabah Bank BTPN KCP Sepanjang

BISMA (Bisnis Dan Manajemen) 6 (1), 67-76, 2013

2013

THE IMPLEMENTATION OF MARKETING FACTORS AND SOCIAL NETWORKING AFFECTING THE SUCCESS OF BAG AND SUITCASE INDUSTRY IN TANGGULANGIN SIDOARJO

JURNAL EKSEKUTIF 10 (2), 2013

2013

Pengaruh Elemen–Elemen Brand Equity terhadap Keputusan Pembelian Konsumen Produk Eiger

BISMA (Bisnis dan Manajemen) 4 (2), 185-201, 2012

2012

Pengaruh Kesadaran Merek, Kesan Kualitas Dan Asosiasi Merek Terhadap Keyakinan Pelanggan Dalam Membeli Pasta Gigi Merek Pepsodent (Studi Di Desa Sumberagung Bojonegoro)

BISMA (Bisnis dan Manajemen) 3 (2), 172-185, 2011

2011

Pengaruh Store Image terhadap Persepsi Kualitas Private Label Carrefour “Paling Murah” di Carrefour Golden City Mall Surabaya

BISMA (Bisnis dan Manajemen) 3 (1), 66-83, 2010

2010

KONTRIBUSI WANITA PENGRAJIN KAIN PERCA TERHADAP PENGHASILAN KELUARGA DI KECAMATAN LAKARSANTRI KOTA SURABAYA

Lentera, Jurnal Studi Perempuan 3 (1), 2007

2007